Request a Demo

Learn How to Get Whitelisted and Grow Your Business

Most companies offer newsletters and other subscription models to promote their products and keep people interested. If your company does this, you’ll need to whitelist so that your messages don’t end up in the spam folder. While individuals can do this for themselves, most of them don’t. At Comodo, we can help because we understand whitelisting and can help you get things done.

Learning about getting whitelisted takes a bit of understanding because it isn’t straightforward. Many times, people only subscribe for a single purpose, such as a free article or to join a conversation. You want them to continue receiving emails, but don’t want to seem too pushy.

The Best Method

If you want to get on their whitelist, you need to get subscribers to reply to the message you send. This is the ultimate weapon for companies because you get a response so you know they are real people who are interested, and you can do it in a legal and non-intrusive way.

To do so, you’ll want to include a follow-up message that provides attachments or links that you promised. Later in the day, you should follow up again by asking if they received the information you provided and what they thought. While this is excellent customer service, people will respond, which will whitelist you.

While the above response method is preferred, there are other ways to get replies, such as:

  • Contests
  • Questions/Surveys
  • Requests for Feedback/Tips
  • Introductions
  • Gifts

If you’re prone to do contests already, you can ask them to enter their email address by replying to the email. You can also send an email with a few questions as part of a survey, so they can respond to the message and give their input. Learning about the whitelist feature can help, and so can we. Contact us for more information about the whitelist and its purpose.